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Sherwin-Williams Rich Cocoa (SW 9708)

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HEX

#5A4434

RGB

90, 68, 52

LRV

5

Code

SW 9708

Overview

Sherwin-Williams Rich Cocoa (SW 9708) is a brown paint color with a Light Reflectance Value (LRV) of 5. Very dark — bold statement. This versatile shade works beautifully in accent wall and dining room settings and pairs well with Gothic design styles.

Color Specifications

  • HEX code: #5A4434 | RGB: 90, 68, 52
  • Light Reflectance Value (LRV): 5 — Very dark — bold statement
  • Undertone: Warm red
  • Color family: Brown
  • Best for: accent wall, dining room, home office
  • Design styles: Gothic, Industrial, Art Deco

Why Choose This Color

  • Rich Cocoa is a popular Sherwin-Williams color for interior and exterior projects
  • With an LRV of 5, it creates a dramatic, cozy atmosphere
  • The warm red undertone adds depth and character to any space
  • Interior designers frequently recommend Rich Cocoa for Gothic and Industrial aesthetics

How to Use This Color

  1. 1Test Rich Cocoa with a sample pot or peel-and-stick swatch before committing — colors look different under various lighting
  2. 2Observe the sample at different times of day: morning (cool light), afternoon (warm light), and evening (artificial light)
  3. 3Consider the room's orientation: north-facing rooms make colors appear cooler, south-facing rooms warmer
  4. 4Pair with a lighter trim color for contrast
  5. 5For the best coverage, use Sherwin-Williams's recommended primer and apply 2 coats

Tags

sherwin-williamsbrownwarm-redlrv-5accent-walldining-roomhome-office

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Frequently Asked Questions

Sherwin-Williams Rich Cocoa (SW 9708) is a brown paint color with an LRV of 5. Very dark — bold statement. It's ideal for accent wall and dining room spaces.