What undertone does Grape Juice have?

Grape Juice has a cool violet undertone. It brings a cooling effect and pairs well with warm-toned accents.

What colors go with Benjamin Moore Grape Juice?

Grape Juice pairs well with complementary neutrals, rich accent colors, and mixed metal hardware for contrast.

Is Grape Juice good for accent wall?

Yes, Grape Juice is an excellent choice for accent wall spaces. With an LRV of 4, it adds dramatic depth and sophistication.

What is the LRV of Benjamin Moore Grape Juice?

The Light Reflectance Value (LRV) of Grape Juice is 4 on a scale of 0-100. Very dark — absorbs most light, best for bold accents.

Benjamin Moore Grape Juice (2074-10)

Best Sellerpurple

HEX

#503070

RGB

80, 48, 112

LRV

Code

2074-10

Overview

Benjamin Moore Grape Juice (2074-10) is a purple paint color with a Light Reflectance Value (LRV) of 4. Very dark — absorbs most light, best for bold accents. This versatile shade works beautifully in accent wall and dining room settings and pairs well with Gothic design styles.

Color Specifications

HEX code: #503070 | RGB: 80, 48, 112
Light Reflectance Value (LRV): 4 — Very dark — absorbs most light, best for bold accents
Undertone: Cool violet — adds a cooling effect to the space
Color family: Purple
Best for: accent wall, dining room, home office
Design styles: Gothic, Industrial, Art Deco

Why Choose This Color

Grape Juice is a popular Benjamin Moore color for interior and exterior projects
With an LRV of 4, it creates dramatic depth and contrast
The cool violet undertone makes it ideal for spaces with warmer accent lighting
Interior designers frequently recommend Grape Juice for Gothic and Industrial aesthetics

How to Use This Color

1Test Grape Juice with a sample pot or peel-and-stick swatch before committing — colors look different under various lighting
2Observe the sample at different times of day: morning (cool light), afternoon (warm light), and evening (artificial light)
3Consider the room's orientation: north-facing rooms make colors appear cooler, south-facing rooms warmer
4Pair with a lighter trim color for contrast
5For the best coverage, use Benjamin Moore's recommended primer and apply 2 coats