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Behr Ultra Pure White (PPU18-06)

Best Sellerwhite

HEX

#F5F3EF

RGB

245, 243, 239

LRV

94

Code

PPU18-06

Overview

Behr Ultra Pure White (PPU18-06) is a neutral white paint color with a Light Reflectance Value (LRV) of 94. Very bright — reflects most light, ideal for small or dark rooms. This best-selling shade works beautifully in living room and bedroom settings and pairs well with Modern Farmhouse design styles.

Color Specifications

  • HEX code: #F5F3EF | RGB: 245, 243, 239
  • Light Reflectance Value (LRV): 94 — Very bright — reflects most light, ideal for small or dark rooms
  • Undertone: Neutral — balanced, works with warm and cool accents
  • Color family: White
  • Best for: living room, bedroom, bathroom, kitchen
  • Design styles: Modern Farmhouse, Scandinavian, Transitional

Why Choose This Color

  • Ultra Pure White is one of the most searched Behr colors for interior and exterior projects
  • With an LRV of 94, it reflects significant light, making spaces feel larger
  • The neutral undertone makes it adaptable to any lighting condition
  • Interior designers frequently recommend Ultra Pure White for Modern Farmhouse and Scandinavian aesthetics

How to Use This Color

  1. 1Test Ultra Pure White with a sample pot or peel-and-stick swatch before committing — colors look different under various lighting
  2. 2Observe the sample at different times of day: morning (cool light), afternoon (warm light), and evening (artificial light)
  3. 3Consider the room's orientation: north-facing rooms make colors appear cooler, south-facing rooms warmer
  4. 4Pair with a darker trim color for contrast
  5. 5For the best coverage, use Behr's recommended primer and apply 2 coats

Tags

behrwhiteneutrallrv-94living-roombedroombathroomkitchenmodern-farmhousescandinaviantransitional

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Frequently Asked Questions

Behr Ultra Pure White (PPU18-06) is a neutral white paint color with an LRV of 94. It's one of the brand's best-selling colors, ideal for living room and bedroom spaces.