What undertone does Plum Jam have?

Plum Jam has a warm undertone. This means it leans slightly toward yellow or red, creating a cozy feeling.

What colors go with Behr Plum Jam?

Plum Jam pairs well with lighter neutrals like white, cream, or pale gray for contrast. Add warmth with brass or gold hardware.

Is Plum Jam good for accent wall?

Yes, Plum Jam is an excellent choice for accent wall spaces. With an LRV of 10, it adds depth and character to the space.

What is the LRV of Behr Plum Jam?

The Light Reflectance Value (LRV) of Plum Jam is 10 on a scale of 0-100. Dark — creates dramatic, cozy atmosphere.

Behr Plum Jam (PPU17-03)

Standardpurple

HEX

#7A5868

RGB

122, 88, 104

LRV

Code

PPU17-03

Overview

Behr Plum Jam (PPU17-03) is a warm purple paint color with a Light Reflectance Value (LRV) of 10. Dark — creates dramatic, cozy atmosphere. This versatile shade works beautifully in accent wall and front door settings and pairs well with Art Deco design styles.

Color Specifications

HEX code: #7A5868 | RGB: 122, 88, 104
Light Reflectance Value (LRV): 10 — Dark — creates dramatic, cozy atmosphere
Undertone: Warm — adds coziness and golden tones
Color family: Purple
Best for: accent wall, front door, powder room, home office
Design styles: Art Deco, Boho, Eclectic

Why Choose This Color

Plum Jam is a popular choice among Behr colors for interior and exterior projects
With an LRV of 10, it absorbs light, creating a cozy and intimate atmosphere
The warm undertone makes it inviting and comfortable in north-facing rooms
Interior designers frequently recommend Plum Jam for Art Deco and Boho aesthetics

How to Use This Color

1Test Plum Jam with a sample pot or peel-and-stick swatch before committing — colors look different under various lighting
2Observe the sample at different times of day: morning (cool light), afternoon (warm light), and evening (artificial light)
3Consider the room's orientation: north-facing rooms make colors appear cooler, south-facing rooms warmer
4Pair with a lighter ceiling color to balance the depth
5For the best coverage, use Behr's recommended primer and apply 2 coats